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Bayley & Sage Launches Their Own Brand Of Wine

Bayley & Sage Launches Their Own Brand Of Wine

Three new varieties of wine are coming

This month, we will be hosting a wine tasting celebrating the new B&S wine launch. You will be able to meet Danish winemaker Rune Elkjaer, the master behind these wines. With three grape varieties, there is something for everyone:

A Viognier from the vineyards in Vaison la Romaine in the Southern Rhone Valley grown on chalky soil 400 meters above sea level which gives the wine on the nose a perfume of white flowers and mild apricot. On the mouth we have the same notes with a good concentration and texture and a long refreshing finish.

A Rose from the vineyards around Aspiran in Languedoc. 40 kilometres north of Montpellier. Made from Grenache grown in sandy soil, picked early in the morning and passed straight on to fermentation with the temperature controlled to maximize the expression of fruit and clearness. On the nose it is fresh but not aggressive, with red fruit, a little herbal note and clean. On the mouth you have a good mouthfeel, not heavy and fresh. You get that nuance of red fruit again.

A Carignan grown in the old vines of Aspiran in the Languedoc. Vineyards with sandy soil make the Carignan light. This wine is biodynamic and vinified without sulphites (a little bit is added when bottling to protect the wine). On the nose we can smell ripe red fruit, black olives, roses and spice and on the palate, there is a great mouthfeel with a touch of sweetness with an elegant and long finish.


Rune Elkjaer

Twenty years ago, Rune was the head sommelier of Restaurant Kommandanten in Copenhagen. The first restaurant in Scandinavia to obtain 2 Michelin Stars. During that time, and until 2010 he created an import company specialized in Burgundy and the Rhonevalley. The wines were mainly sold to high-end restaurants in Copenhagen. In 2010 Domaine Elkjær-Amiel was created.  It is situated in Vaison La Romaine in the southern Rhonevalley. Elkjær-Amiel works with Domaine Barbanot in Vaison La Romaine. An estate consisting of 25 hectares between Seguret and Gigondas, situated 400 meters above sea-level. Old vines, worked without chemicals, and with organic fertilizer.

Join us in store for a taste of summer. The launch will be happening over a 2-day period where you will have the opportunity to sample each of the wines and products that compliment them. You will also have the opportunity to purchase your preferred wines, for the weekend launch we will have special promotions in store.


Friday the 12th of July in the picturesque Parkgate from 4PM to 7PM

Saturday the 13th of July in the heart of Parsons Green from 11AM to 1:30PM

Saturday the 13th of July in the famous Wimbledon Village from 4 PM to 7PM


A word from Jennie: “I’ve always had a passion for food and believe it to be one of life’s greatest pleasures. Collaborating with Rune on our branded wine has been a special project. I cannot wait to share the experience with you all at the wine launch.

Here is to a taste of summer with Bayley & Sage!”


Jennie Allen

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